Artist Poster & Packaging

Joint project objective for creating a promotional poster for a speaker event with a corresponding packaging design for attendees of the event. Designer selected was Susan Kare, whose iconography was used as inspiration.

The packaging for this project was created using several of Susan Kare's typefaces, including , ,

, and .

Repeating these fonts and a selection of four varying colors created the base of the packaging pattern. Two of Kare's most well-known icons-- the "Dogcow" and the Macintosh computer-- were used in a similar repetition to add a playful spark into the packaging and created a more dynamic final product.

Many of the same aspects were used for the poster, with the typeface Chicago being used as well as a monochromatic palette to create a style similar to the early Macintosh icons & design.